Cookie Policy - Rouge Technologies Ltd

Like most websites, the Rouge Technologies website uses cookies and other equivalent technologies to collect information. Where we refer to ’cookies’ in this Policy, we are referring to cookies and similar tracking technologies such as web beacons, clear GIFs and pixel tags. Our site also uses cookies/tags from selected partners, including Shopify (store and checkout functionality), Klaviyo (marketing and onsite behaviour tracking), and Google (GA4 analytics, Google Ads conversion tracking and, where enabled, remarketing, including measurement relating to Google Shopping/Merchant Center campaigns).

Cookies are small data files which are stored on your computer or other devices (such as smartphones or tablets) as you browse this website. They are used to ‘remember’ when your computer or device accesses our website. Cookies are essential for the effective operation of our website and to help you shop with us online. They are also used to tailor the products and services offered and advertised to you, both on our website and elsewhere.

Cookies are either First Party, meaning that they are directly placed by Rouge Technologies or our affiliates used for maintaining your log in status or the items in your cart for example, or Third-Party cookies, which are placed by third-party organisations, for the use of cross platform advertising for example. Cookies can either be session or persistent cookies: session cookies are temporary cookie files, which delete automatically when you close your browser, effectively ending your session on our website. Persistent cookies are files that remain in place even after you have finished your session - they will either delete automatically at the end of their duration period, which varies, or can be manually removed by you by clearing the cookies on your web browser.

Why we use cookies: Some cookies collect information about browsing and purchasing behaviour when you access this website with the same computer or device. This includes information about pages viewed, products purchased and your journey around our website. Rouge Technologies can use cookies to monitor your browsing and purchasing behaviour. Cookies do not usually directly identify you by name, but they may link your browser/device to information you have provided to us (for example, if you create an account, enter details at checkout, or subscribe to marketing), and may be used to measure purchases or other actions on our site. The main purpose of the cookies on the Rouge Technologies website are to: ensure our website works properly and you see all the content, keep our website safe from security risks, identify any bugs or issues, and work on performance improvements across the website, to present digital advertising to you and measure the effectiveness of these adverts (including through Google Ads and Google Shopping/Merchant Center campaigns), remember information about you, so you do not have to give it to us again (such as items added to your cart or checkout information where you have not yet completed the checkout process), the keep your signed in to your account, to help us understand how customers are using our services so that we can improve them based on customer needs (including through Google Analytics 4 (GA4)), to help us remember your preferences and settings. If you receive marketing emails from us, those emails may also include tracking technologies (such as a small pixel and tracked links) so we can understand opens/clicks and improve our communications. You can unsubscribe at any time.

What type of cookies do we use: Essential cookies - these cookies are needed to make any site work. They let you log in and use secure areas of our site such as the shopping basket and checkout. They are known as session cookies because they usually expire once you have closed your browser - for example when you have finished shopping on this website. Analytics Cookies - These are cookies that have been set by others when you visit our site to help us count the number of visitors to our site and see how they use it. This helps us improve the way the site works. This information might be used to help yourself and other visitors find what they want more easily in the future. For example, we use Google Analytics 4 (GA4) to understand how visitors use our site (e.g., pages viewed, time spent, and actions such as adding to basket or starting checkout). This service is always carried out using specialised software with the aim of trying to provide a better shopping experience for you. Functional Cookies - These are used to recognise when visitors return to our website. They let us personalise our content to you and remember your user preferences (for example your choice of language or region). Marketing Cookies: These cookies record a user’s visit to a website, pages visited and any links that are clicked on. If the cookie is set by a third-party that also monitors traffic on other websites (such as an advert provider), then this type of cookie might also track a user’s movements across different websites and create a profile of their general online behaviour. The information collected by these cookies are often used to show users targeted online ads. For example, we may use Google Ads tags to measure conversions (such as purchases) from our advertising and, where enabled, to show relevant ads to people who have visited our site (remarketing).

How you can manage your preferences and consent: When you first visit our website you will be presented with a ‘cookie banner’ where you can: Accept all Cookies, Allow required cookies only, or manage cookies by opening our cookies preferences page to select certain categories of cookies only, or to Allow All or Reject All but Essential cookies. Non-essential cookies (including analytics and marketing) will only be used if you consent via our cookie banner/preferences. You can update your cookie preferences at any time via our cookie banner (where available) and/or a “Cookie Preferences” link on our website. You can also manage cookies through your browser settings.

If you have any questions regarding the cookies used on the Rouge Technologies website or the nature of the cookies that are used, you can contact us using the contact us page on this website. You can also contact the Information Commissioner’s Office (ICO) if you have any concerns or complaints with how Rouge Technologies has handled your personal information: https://ico.org.uk/global/contact-us

Our Cookie Policy was last updated in January 2026 and replaces all previous versions. This Policy is regularly reviewed.